Representation Analysis

Gender is represented in this film through the depiction of a strong, well-built man who plays the part of 'James Bond'. He is represented as a brave hero which is a typical characteristic for a protagonist, particularly this representation is conforming to other heroes in action film as he stays alive and defeats and overcomes evil; however you could argue that he isn’t the typical American protagonist with huge muscles and limited intelligence as he shows his superiority as a skilled spy. 

Females are represented as attractive women (A conventional feature in action films where females are traditionally less developed) but are also strong and can fight, this hints to the audience that the females play a part in defeating the villain and are therefore more subversive than archetypal heroines who's only function is as the love interest. Moneypenny is equated to Bond in terms of ability and bravery therefore this subverts the usual expectation that an audience would have of female characters in this genre.

 London is represented as the typical, sophisticated city with deliberate emphasis given to its slick, elegant side because this re-enforces the representation of the hero's personality.

European people are represented as villains in this film as the main antagonist is French. They are the typical leaders of quite private groups who terrorise the world secretly.