'CHAPPiE' Analysis

Language

The text on top of the title shows that the Institution has made other big selling films.

The tag line and the release date are other expected codes and conventions. The effect created here is that the robot is humans only hope, you can imagine and make out that the human race is being over taken and this robot is either one of the robots taking over the human race or protecting it. Also it is subversive because it looks like it has mind of its own and is programmed in a different way to other robots, the 'reject sign shows that this its a different type of robot to its race.

Audience

The poster shows that the movie is targeted at people who enjoyed the movie 'District 9' because it mentions that they have the same director as 'District 9'.Also its for people into the Sci-Fi/Action genre.It looks like its directed towards men although some females could watch it.It is also a 15 age rating.

 Institution

'CHAPPiE' was produced by Columbia Pictures.They are associated with Sci-Fi and action film it was directed by Blomkamps and his wife Teri Tatchell. Chappie also grossed $31.6l Million to make.

This movie took 2 weeks to write and was shot in Columbia in 2014.The film was shop with Red Epic Cameras.Using Panavision anamorphic primes.

Representation

The picture shows half of a robots face with the clouds as a background it looks scratched and 

well worn.It also looks like its in a dominate position.