Exam Revision

Vladimir Propp - In this film the protagonist is Will Smith's character of Stephen Hiller.He is an everyday family man who has a girlfriend and is a military pilot but was rejected by NASA , as he wanted to be an astronaut.He can be seen as the

evaluation

Music Video Evaluation

Introduction

The track used in my video is Major Lazer – ‘Roll the Bass.’ The concept consists of a wild chase across a public field which then turns into 2 of the characters attacking the person who was chasing them.

Other videos we watched as part of our research were

Coldplay – A Sky Full of stars and Kanye West – Power.

Target Audience

The target audience demographics that would watch this video would be around the ages of 13-24 as it consists of criminal activity and violence, this would not be suitable for children under the age of 10.Gender ranges will vary however I think that 65% of the audience will be male as Major Lazer has an established audience and males would enjoy the specific genre of music that Major Lazer produces. The social class that will watch this video is a C1 to C2 class grade. They will probably be well educated and either is in high school or in university. My target audience will probably like EDM and Dub Step music; they probably play video games and are up to date with the new technology. They may be highly fashionable and follow trends, they probably listen to their music on mobile phones and they may illegally download music.

Distribution and control

My target audience will probably watch my music video on a PC or mobile phone as they will be up to date with trends and will probably have the funds to purchase this type of technology. At first our video had explicit content as we were going to have 2 young boys doing ‘drugs’ however we were unable to do this as it went against regulation controls and was explicit and inappropriate content. Our track is clean with no swear words so due to our music video no longer having explicit content and a clean track we ensured ourselves that it would be appropriate. Some controls that websites have are Safe Search options which will remove inappropriate content from showing when searched for.

Close textual analysis of music video

This music video contains various key conventions of typical music videos in this specific genre. It is edited to the beat and varies in shot types; consisting of long shots, close ups, over the shoulder shots and POV shots. It has a clear

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shot list part 4